Slow fashion is a movement that advocates for a more conscious, sustainable, and responsible approach to fashion, as opposed to the accelerated, mass consumption model known as fast fashion. This approach prioritizes quality over quantity, timeless design, and ethical production, seeking to reduce the environmental and social impact of the textile industry. If you're interested in understanding what slow fashion is and how it can transform the way you consume fashion, we'll explain it in detail here.
What is slow fashion?
Slow fashion is based on the idea of slowing down the pace of production and consumption, favoring garments with thoughtful designs, sustainable materials, and environmentally friendly processes. Local and artisanal manufacturing is prioritized, with limited production runs that guarantee the exclusivity and durability of each piece.
This philosophy also promotes conscious consumption , encouraging people to choose clothes that are truly needed and that can last a long time, thus avoiding the waste and overproduction characteristic of fast fashion.
Origin of slow fashion
The concept of slow fashion emerged in response to the rise of fast fashion , which began to spread globally in the final decades of the 20th century. Activists, designers, and consumers concerned about the environmental and social impact began to demand an alternative that would restore value to fashion and production processes.
Inspired by movements like slow food, slow fashion promotes a more humane and sustainable pace in fashion, valuing craftsmanship, quality, and transparency in the production chain.
Slow fashion brands: what characteristics do they have?
Slow fashion brands are distinguished by:
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Local and artisanal production: They favor nearby workshops and artisans who take care of every detail.
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Sustainable materials: Use of natural, organic or recycled fabrics.
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Timeless design: Versatile garments that do not depend on passing trends.
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Limited editions: Avoid overproduction and waste.
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Transparency: They report on their processes and materials, fostering trust.
These characteristics allow slow fashion brands to create an authentic connection with consumers who seek quality and responsibility in their purchases.
Advantages of opting for slow fashion
Opting for slow fashion has clear benefits, both for the planet and for you:
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Longer durability: Garments are made to last for years, not seasons.
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Reduced environmental impact: Resource use and pollution are minimized.
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Support for the local economy: Fair labor and traditional crafts are encouraged.
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Own style: By choosing timeless pieces, you build a unique and coherent wardrobe.
Furthermore, slow fashion encourages more conscious and thoughtful consumption, connecting you with the true value of clothing.
Differences between slow fashion and fast fashion
While slow fashion emphasizes quality, ethics, and sustainability, fast fashion is characterized by mass, rapid, and cheap production, with very short fashion cycles that encourage excessive consumption. Fast fashion often has a high environmental and social impact, with low-quality garments that are quickly discarded.
Slow fashion, on the other hand, offers a responsible alternative that respects both people and the planet, prioritizing craftsmanship and lasting design.
Beatriz Furest: slow fashion created in Spain
Beatriz Furest is a clear example of slow fashion with Spanish roots. Designed and manufactured entirely in Spain, in local workshops in Barcelona and Alicante, the brand combines artisanal tradition with contemporary, elegant, and functional design.
Each collection features fine materials and limited production , ensuring the quality and exclusivity of each piece. Beatriz Furest represents slow fashion in its purest form: a commitment to the environment, respect for craftsmanship, and a timeless vision that complements the modern, conscious woman.
Discover our collection of women's casual wear on our website.
